According to latest reports, social media has become a key part of many marketing strategies, yet few companies believe they are fully embracing the medium. In fact, just a fraction of companies in the window industry are using social media as a marketing tool, despite Facebook having over 500 million users and Twitter approaching 100 million Tweets per day.
Traditional ways of doing business is changing, and companies need to adapt. Insight Data are fully embracing social media and are already avid Tweeters and Bloggers, with plans to move into video blogging in the coming months.
